Zapier-style automations follow rules. Agents read, decide and write. Knowing which you need saves months.

Automations move data

If this, then that. Perfect for structured, predictable hand-offs between tools.

Agents handle the messy middle

Reading an email, deciding what it's about and drafting a reply — that's agent work.

Most workflows need both

We usually pair an automation backbone with agents at the steps that need judgement.

Start simple

If a rule can do it, use a rule. Agents earn their place where rules break.